"I left Twitter because of Roblox. Or rather I made the decision when I was telling my 7 year old off because she was playing it too much and I realised I was standing holding my wife's phone (I don't own one) and looking at a comic-book creator randomly and angrily swearing at no-one in particular that they should wear a mask and a hashtag calling for the firing of a lady who reads the news on British TV for something I can't even remember. I actually paused and wondered what the Hell I was doing. I was living in The Matrix, getting angry or delighted by nothing in particular while dead-eyed Jack Dorsey sits back in his giant electric egg and feeds on our passions like they're M&Ms."
"Basically, I realised that I was completely wasting my time as much as my seven year old was as she built a house in Brook Haven, but as a man I should know better. So I logged off, handed the account over to our brilliant marketing team in LA (who run our Facebook and Instagram pages) and stepped back into the real world."